Practical advice for your next marketing decision.
Website budgets, search, advertising and social media, explained in plain English. Our blog helps you decide what to do next, what to ask and what to measure.
Written by David Cooper, founder of DC Digital.
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Choose a subject, or see all our practical guides.
51 articles in this list · Page 4 of 5
Paid media
Google Ads location settings: what should you check?
Check presence, location interest, exclusions and real enquiry areas before changing Google Ads geographic targeting.
Paid media
Does your landing page keep the promise in your advert?
Check the offer, wording, evidence and enquiry step after an advert click. Find mismatches before spending more on traffic.
Paid media
Google Ads keyword match types: a practical guide
Understand broad, phrase and exact match, where negative keywords fit, and how to choose match types around useful enquiries.
Paid media
How to read a Google Ads search terms report
Learn how to judge Google Ads search terms, choose sensible exclusions and connect searches with real enquiry quality.
Websites
Website visitors but no enquiries: what to check
Check traffic fit, your offer, project proof and the complete enquiry route before changing the design or buying more website visits.
Social media
How to plan a month of social content from one shoot
Plan questions, footage, formats and approvals before a content shoot. Turn real business material into a useful month of social posts.
Inbound and outbound
How to tell whether your marketing is working
Connect marketing activity to useful enquiries and opportunities. Understand definitions, costs and the limits of the evidence.
Websites
Website launch checklist for small businesses
Check content, links, forms, search settings and account ownership before launch. A practical checklist for small-business owners.
Websites
How to write a useful website brief
Write a website brief that explains your goals, audience, pages, proof and responsibilities. Includes a practical briefing checklist.
Search and AI search
Google Business Profile optimisation
Check your Google Business Profile details, services, photos and reviews. A practical guide to an accurate, useful local presence.
Inbound and outbound
Agency or in-house marketing?
Compare in-house marketing, external support and a combined approach. Define the work, responsibilities and costs before choosing.
Paid media
SEO or Google Ads: which should you start with?
Choose between SEO and Google Ads using your timing, website, budget and ability to handle enquiries. A practical guide with DC Digital's published prices.
Put the advice to work
See what our website design, SEO and Google Ads services include, or explore all six services.
For a closer look at how buyers make decisions and what businesses can learn from their projects, explore Industry Insights.
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