Paid social on Meta and LinkedIn, judged on how many leads become real prospects.
For businesses that want to reach the right people before they start searching: B2B firms on LinkedIn, and businesses with strong visual work or a clear offer on Facebook and Instagram. You pay the platform for the ads; our management fee is separate.
Our paid social media management runs advertising campaigns on Facebook, Instagram and LinkedIn for UK businesses, from audiences and creative to tracking and testing. We judge campaigns on how many leads become genuine prospects, not on what Ads Manager reports. Management starts from £500 a month plus VAT, with ad spend paid to the platform and a three-month minimum.
The problems we fix
“Our posts only ever reach people who already know us.”
What we do
Paid campaigns aimed at defined audiences, by job, industry, location or interest.
What changes
Your message reaches people who should know you, not only the ones who already do.
“The ads bring in leads, but most of them are rubbish.”
What we do
Tighter audiences, clearer creative and better forms, all judged on what the leads turn into.
What changes
Fewer time-wasters and more genuine prospects.
“Nobody set up the tracking, so we’ve no idea what worked.”
What we do
Install the Meta Pixel, LinkedIn Insight Tag and conversion tracking properly, then add retargeting.
What changes
You can see what each campaign produced, and remind the people who looked but didn’t get in touch.
What our paid social management includes
Audiences and campaign planning
Who to reach, on which platform, with what offer. Facebook and Instagram for visual work and local reach; LinkedIn ads for B2B, where you can reach people by job title, industry and company size.
- Audience research
- Campaign strategy
- LinkedIn ads
- Facebook and Instagram ads
Creative and copy
Ad images, video and copy that say one thing clearly and give someone a reason to stop scrolling, with several versions to test.
- Creative
- Video
- Copywriting
- AI-assisted creative testing, with a person choosing what runs
Tracking and retargeting
The Meta Pixel, LinkedIn Insight Tag and conversion tracking installed and checked, so every campaign can be judged on what it produced, and so the people who visited can be reached again.
- Meta Pixel
- Insight Tag
- Conversion tracking
- Retargeting
Testing and optimisation
Messages, audiences and formats tested continuously, with budget moved towards whatever brings real prospects, and a monthly report.
- Audience testing
- Creative testing
- Monthly reporting
Selling to other businesses? See how LinkedIn ads fit into B2B marketing. Want a steady presence between campaigns? That’s social media management. And for people who are already searching, Google Ads management.
Leads that become prospects, not form fills
Ads Manager will happily report a pile of leads. The question we ask is how many of them were genuine prospects.
Lead quality first
Each lead checked against what a real prospect looks like for you, using your feedback or your CRM.
Cost per genuine prospect
What a real prospect costs, rather than what a form fill costs.
What happened next
Whether leads were followed up, and how fast, because a slow reply can waste a good lead.
What we’ll change
Each monthly report ends with what we’re changing next, not just what happened.
Ads reach an audience. SendIQ reaches named companies.
Paid social puts you in front of the right kind of people. SendIQ approaches specific companies directly, and the right person in each one.
Questions about paid social
There are two costs: what you pay Meta for the ads, and the management fee. Meta prices ads by auction, so the cost depends on your audience, the competition for it and how good the ads are. Our management starts from £500 a month plus VAT, with ad spend paid to Meta directly. Budget to test properly for at least three months.
If you sell to other businesses and can describe your buyer by job title or industry, start with LinkedIn: clicks cost more, but you reach exactly the right people. If your work is visual, you sell to consumers or you want local reach for less, Facebook and Instagram usually win. Plenty of businesses end up using both.
If people already search for what you sell, start with Google Ads: you meet demand that already exists. If they don’t search, because the product is new or buyers don’t yet know they need it, start with paid social, which reaches people before they look. With enough budget, the two work best together.
Ads that earn their budget
Tell us who you want to reach and what a good lead looks like. We’ll tell you which platform we’d start on.
Request a time [email protected] 07512 210345 WhatsApp Business: 07512 210345 (@dcdigitalmarketing)
We reply within 24 hours, weekends included. No obligation.
All six prices publishedYou deal with David Cooper, the founderDavid Cooper Digital Ltd · company 13710226 (opens Companies House in a new tab)