Practical advice for your next marketing decision.
Website budgets, search, advertising and social media, explained in plain English. Our blog helps you decide what to do next, what to ask and what to measure.
Written by David Cooper, founder of DC Digital.
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51 articles in this list · Page 2 of 5
Websites
What content should you keep when redesigning a website?
Decide what to keep, improve, merge or remove before a website redesign, with a practical page inventory and ownership checks.
Websites
How to test your mobile enquiry journey
A practical test from mobile page to received enquiry: menus, fields, errors, confirmation and delivery checks.
Websites
How to write a homepage headline that says something
Write a homepage headline that explains your offer, identifies the right customer and gives the rest of the page a clear job.
Websites
How to choose clear website navigation labels
Choose menu labels that match visitors' questions, separate overlapping sections and make important pages easier to find.
Websites
How to brief a photographer for website images
Plan website photographs around real page layouts, useful evidence, crops and permissions before the shoot starts.
Websites
Landing page or service page: which do you need?
Understand when a focused campaign landing page helps and when a permanent service page is the better destination.
Websites
Which fields does your contact form really need?
Choose contact form fields that help you respond without making the first enquiry feel like a lengthy application.
Websites
What should you put on a service page?
A practical service page checklist: explain the work, show relevant evidence, set expectations and make the next step clear.
Social media
Captions and subtitles: making business videos easier to follow
Check video captions for accurate speech, useful sound information, readable timing and a layout that works on a phone.
Social media
How to respond to a negative comment on social media
Handle negative comments calmly, protect personal information and give genuine complaints a clear owner and next step.
Social media
How to turn one useful article into social posts
Find distinct questions, examples and practical steps in an article, then adapt them into useful social posts without repeating the introduction.
Social media
What do social engagement figures actually tell you?
Read reactions, reach, clicks and engagement rates in context. Separate useful attention from enquiries and compare like with like.
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