Practical advice for your next marketing decision.
Website budgets, search, advertising and social media, explained in plain English. Our blog helps you decide what to do next, what to ask and what to measure.
Written by David Cooper, founder of DC Digital.
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51 articles in this list · Page 3 of 5
Social media
How to keep your brand recognisable across social channels
Create practical rules for social colours, typography, photographs and wording while leaving room for content that fits each channel.
Social media
How to write captions that add something to a photograph
Write captions that explain the detail, decision or useful next step behind a photograph instead of repeating what viewers can already see.
Social media
What should a small business post on its LinkedIn page?
Plan useful LinkedIn company posts around customer questions, real work and practical explanations, without a feed full of announcements.
Social media
How to choose photographs for business social posts
Choose social photographs that explain real work, survive mobile cropping and have clear permissions and useful text alternatives.
Social media
Questions to ask staff for better business social posts
Ask staff about real decisions, customer questions and working details to create specific social posts without scripted praise.
Social media
How to set up a social content approval process
Create a clear social post approval process with named owners, evidence checks, version control and a practical route for urgent changes.
Paid media
How to plan a paid social test you can learn from
Choose a clear question, fair comparison and business measure before testing paid social adverts. Know when results are inconclusive.
Paid media
How to write a useful paid social creative brief
Give your designer or videographer a clear audience, message, proof, format and next step for a useful paid social advert.
Paid media
What to check when Google disapproves an advert
Identify the exact Google Ads policy issue, inspect the advert and destination, and prepare a clear correction or appeal.
Paid media
Why do advert clicks and website visits look different?
Understand why Google Ads clicks and GA4 sessions differ, and follow a practical check for missing visits or attribution problems.
Paid media
Why is Google Ads counting an enquiry twice?
Find out whether duplicate tags, imported events or conversion settings are inflating enquiry counts in Google Ads.
Paid media
Why report brand campaigns separately in Google Ads?
Separate searches for your name from wider service demand. Build a Google Ads report that explains what each campaign contributes.
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