Practical advice for your next marketing decision.
Website budgets, search, advertising and social media, explained in plain English. Our blog helps you decide what to do next, what to ask and what to measure.
Written by David Cooper, founder of DC Digital.
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12 articles in this list
Paid media
How to plan a paid social test you can learn from
Choose a clear question, fair comparison and business measure before testing paid social adverts. Know when results are inconclusive.
Paid media
How to write a useful paid social creative brief
Give your designer or videographer a clear audience, message, proof, format and next step for a useful paid social advert.
Paid media
What to check when Google disapproves an advert
Identify the exact Google Ads policy issue, inspect the advert and destination, and prepare a clear correction or appeal.
Paid media
Why do advert clicks and website visits look different?
Understand why Google Ads clicks and GA4 sessions differ, and follow a practical check for missing visits or attribution problems.
Paid media
Why is Google Ads counting an enquiry twice?
Find out whether duplicate tags, imported events or conversion settings are inflating enquiry counts in Google Ads.
Paid media
Why report brand campaigns separately in Google Ads?
Separate searches for your name from wider service demand. Build a Google Ads report that explains what each campaign contributes.
Paid media
Google Ads location settings: what should you check?
Check presence, location interest, exclusions and real enquiry areas before changing Google Ads geographic targeting.
Paid media
Does your landing page keep the promise in your advert?
Check the offer, wording, evidence and enquiry step after an advert click. Find mismatches before spending more on traffic.
Paid media
Google Ads keyword match types: a practical guide
Understand broad, phrase and exact match, where negative keywords fit, and how to choose match types around useful enquiries.
Paid media
How to read a Google Ads search terms report
Learn how to judge Google Ads search terms, choose sensible exclusions and connect searches with real enquiry quality.
Paid media
SEO or Google Ads: which should you start with?
Choose between SEO and Google Ads using your timing, website, budget and ability to handle enquiries. A practical guide with DC Digital's published prices.
Paid media
How much does Google Ads cost?
Understand Google Ads media spend, click costs and separate management fees, with clearly dated examples and DC Digital's pricing.
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