Madisons Commercial Solutions: turning real building projects into social media content.
Madisons carries out substantial construction, refurbishment and fit-out work. Since 2022 we’ve turned its projects, and the people behind them, into a steady supply of social content.
Construction and fit-out
Sector
Social media, content
Services
2022
Since
Inside the work / The decisions
One build. Many stories worth telling.
Since 2022, we have helped turn Madisons' real construction projects into social content, from the layout and structural work to the lighting, finishes and people behind each build.
Find the stories
A finished project contains several subjects: the layout, the materials, the details and the people.
Give the detail a purpose
Posts explain the decisions and workmanship behind the photographs.
Keep the work visible
Project stories become a planned run of content for Madisons' social channels.
Our work here is social media and content. The photographs show Madisons' construction work.
Madisons Commercial Solutions does substantial construction, refurbishment and fit-out work, but much of the skill behind it stayed invisible online. Since 2022 we’ve built its social media around real projects, breaking each build into many stories: the kitchens, the structural steelwork, the lighting, the finishes and the people. The result is a bigger, better organised library of project content.
01 / The challenge
Substantial projects, skilled people, and an online presence that showed very little of either.
Madisons delivers extensions, refurbishments, structural work and commercial fit-outs. Prospective customers could see finished projects, but not the planning, workmanship and service behind them. The material was all there; it needed turning into marketing, consistently.
02 / What we did
One build, many stories.
Find the stories in each project
Instead of one post per finished job, we look at every build for the individual stories inside it.
Plan content around them
Open-plan living, bespoke kitchens, structural steelwork, drainage, lighting, bathrooms, finishes, design decisions, and the people who did the work.
Write and publish it
Project storytelling, copy and video content planned and published as a steady run of posts.
Make more of what’s already there
Madisons’ own customers talking about Madisons on video, turned into content for Madisons’ channels, and the strongest projects reused across several posts.
A kitchen and living space project in Billericay shows how it works. A dated layout became an open kitchen, dining and living space, and the single build produced posts on the new layout, the kitchen, the steelwork, the lighting and the finishes.
03 / The result
The quality of the work, finally visible.
- A larger, better organised library of project content
- More of Madisons’ real customer stories in use
- Project complexity and workmanship explained, not just shown
- Several pieces of content drawn from individual projects
- The people and skills behind the company in view
Planning something similar? Let’s talk.
If your best work never makes it online, we’ll find the stories in it.
Something similar for your business
Tell us about the work you do. We’ll show you the stories in it.
Request a time [email protected] 07512 210345 WhatsApp Business: 07512 210345 (@dcdigitalmarketing)
We reply within 24 hours, weekends included. No obligation.
You deal with David Cooper, the founderAll six prices publishedDavid Cooper Digital Ltd · company 13710226 (opens Companies House in a new tab)