CSF Building Contractors: a researched campaign to decision-makers in NHS Property Services.
CSF wanted new business from organisations it didn’t already know. We defined the audience, built and checked the list, wrote the email sequence and sorted the replies.
CSF Building Contractors wanted to reach organisations it didn’t already know, instead of relying on referrals and repeat work. We defined the audience, built and checked a list of decision-makers in NHS Property Services, wrote the email sequence and sorted the replies.
01 / The challenge
Good work, a good reputation, and no systematic way to reach the organisations that hadn’t heard of it yet.
New business at CSF came mostly through existing relationships, referrals, repeat clients and inbound enquiries. That works until it doesn’t: growth depends on who happens to get in touch. CSF wanted a way to reach a defined market directly, with accurate data and messages worth reading, without resorting to mass email.
02 / What we did
Start with the audience, not the email.
Decide who to reach
With CSF, we defined the audience: decision-makers in NHS Property Services.
Build and check the list
We identified the relevant organisations and people, verified every email address and segmented the audience before anything was sent.
Write the sequence
We wrote a multi-step email sequence built around what those buyers care about, and managed its delivery.
Handle and sort the replies
We monitored responses, sorted positive replies from negative ones and reviewed performance as the campaign ran.
This is the method SendIQ, our outbound service, is built on.
03 / What this case shows
This case describes the campaign work: defining the audience, checking contact details, writing the sequence and handling replies. Verified campaign figures are not published here yet, so this page does not quantify the response or commercial outcome.
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