Practical advice for your next marketing decision.
Website budgets, search, advertising and social media, explained in plain English. Our blog helps you decide what to do next, what to ask and what to measure.
Written by David Cooper, founder of DC Digital.
Start with the budget
How much does a website cost in the UK?
The number of pages is only part of the price. See how design, content and functionality affect the quote, and which costs continue after launch.
Browse the blog
Choose a subject, or see all our practical guides.
51 articles in this list · Page 1 of 5
Search and AI search
What should a monthly SEO report help you decide?
Use an SEO report to understand what changed, which work mattered and what should happen next, with clear evidence and limits.
Search and AI search
How to write useful service-area content
Explain where you work without creating repetitive town pages, invented offices or local claims you cannot support.
Search and AI search
How to investigate a fall in organic search traffic
Investigate a fall in organic search traffic by checking measurement, affected pages, recent changes and demand before choosing a fix.
Search and AI search
Brand and non-brand searches: why separate them?
Separate people searching for your name from people searching for a service, with a clear method and honest reporting limits.
Search and AI search
Search Console impressions and clicks: what do they tell you?
Read impressions, clicks and click-through rate in context, using page and query comparisons rather than a single headline total.
Search and AI search
How to write useful alt text for business website images
Decide what an image contributes, then write alt text that communicates that purpose without stuffing in keywords.
Search and AI search
When should you update a blog post instead of writing another?
Choose between refreshing an existing guide and creating a new article, based on reader intent, accuracy and genuinely different questions.
Search and AI search
What should you do with duplicate website pages?
Decide when to merge, redirect or use a canonical for duplicate website pages, with checks before and after the change.
Search and AI search
Title tags and page headings: what goes where?
Understand the jobs of a page title, H1 and section headings, then check that they describe one clear subject.
Search and AI search
How to add internal links that help people find answers
Plan internal links around the reader's next question, with clear anchors, relevant destinations and a simple review process.
Websites
Who should own your website accounts?
A practical website account handover checklist covering domains, hosting, access, licences, backups and recovery.
Websites
PDF brochure or web page: where should information go?
Choose when to use a web page, a downloadable PDF or both, and keep the information accessible, current and easy to find.
Put the advice to work
See what our website design, SEO and Google Ads services include, or explore all six services.
For a closer look at how buyers make decisions and what businesses can learn from their projects, explore Industry Insights.
Want to talk it through?
Tell us what you want to change in your business. We'll help you work out where to start.