SendIQ: we find the companies most likely to buy from you, and approach the right people in them.
SendIQ is DC Digital’s outbound service, for B2B firms that sell to identifiable industries or job roles and want new business that doesn’t depend on referrals. It starts from your market, not from a bought list.
SendIQ is DC Digital’s outbound service. We decide which companies are most likely to buy from you, find the right people in them, research each company and write to them directly, then pass you the replies. It suits B2B firms selling to identifiable industries or job roles, and costs from £1,299 a month plus VAT, with a three-month minimum.
Why outbound marketing, done this way
“Most of our new work comes from referrals.”
What we do
Work out which companies should be buying from you, and approach them directly.
What changes
New conversations that don’t depend on who happens to know you.
“We tried a mass email once. Never again.”
What we do
Fewer, researched messages to companies that fit, from a named sender, with an opt-out in every email.
What changes
Outreach that protects your reputation instead of spending it.
“We can’t justify a business development team yet.”
What we do
Provide the research, the data and the outreach a sales team would need before it made its first call.
What changes
The groundwork of a sales function, without the hires, the software or the subscriptions.
How SendIQ works, from market to reply
Most outreach starts with a list and works forwards. SendIQ starts with your market and works backwards, so the list comes third, not first.
01
Define the market
The industries, regions and sizes of company you can genuinely serve, and which of them are worth the effort.
02
Decide who fits
What your best customers have in common, turned into criteria we can search against.
03
Build the list of companies
Every company that meets the criteria, found, checked and listed.
You get: the data, company by company.
04
Find the right people
The decision-makers in each company, with contact details checked before anything is sent.
05
Research each company
What each company is doing now, so every message has a reason to exist.
06
Write the messages
A short sequence written for your market and personalised to each company.
07
Run the outreach
Messages go out in a planned sequence by email, and on LinkedIn where it suits, from a named sender with an opt-out in every email. Replies start as soon as the campaign is live.
08
Handle the replies and improve
Replies sorted by interest and passed to you, and the campaign adjusted on what they tell us.
You get: every reply, and a monthly report.
A SendIQ campaign: CSF Building Contractors
CSF
A researched campaign to decision-makers in NHS Property Services, planned and run by SendIQ.
What you get from SendIQ
The data
The companies that fit and the right people in each, checked before anything is sent. You receive it as the campaign builds.
The messages
A sequence written for your market and personalised to each company, sent from a named sender, with an opt-out in every email.
The replies, and a monthly report
Every reply passed to you, sorted by how interested the person is, with a monthly report on who was contacted, who replied and what they said.
AI for research and personalisation, checked by a person
AI does the heavy lifting on company research and on tailoring each message. A person checks the list, the research and the messages before anything goes out.
Joined up with your website and search
Good outreach makes people look you up. Your website and search need to be ready when they do, which is why SendIQ sits inside DC Digital rather than on its own: see website design and development and SEO services.
SendIQ suits B2B service firms and construction and the built environment, where buyers can be identified and rarely search for a supplier. For how it fits with everything else, see how we work; for every price, see our prices.
See SendIQ’s own site
SendIQ has its own website, with more on how campaigns run.
Questions about SendIQ
Outbound marketing means going to the customer rather than waiting for them to come to you: you decide who you want to sell to and contact them directly, usually by email, phone or LinkedIn. Inbound marketing (search, social, your website) waits to be found. Most businesses need some of both; SendIQ is our outbound half.
Yes, when it’s done properly. Emailing a business at its corporate address is lawful under PECR as long as you say who you are and offer an easy way to opt out. Sole traders and some partnerships count as individuals and need consent first, and UK GDPR still applies to the personal data involved.
A bought list is someone else’s guess at your market, usually out of date and sold to plenty of other people. SendIQ starts from your market: we decide which companies fit, find the right person in each, research the company and write to it specifically. Fewer messages, better aimed, and far less likely to annoy anyone.
Time at the start to explain who you sell to, what a good customer looks like and what makes you worth talking to. Then someone ready to pick up the replies quickly, because a reply that waits a week goes cold, and so does the person who sent it.
Replies start as soon as the campaign goes live. Before that comes the setup: defining the market, deciding who fits, building and checking the list, and writing the messages. We’ll talk through a realistic start date for your campaign on the first call.
Start with your market
Tell us who you sell to, and we’ll show you how SendIQ would find and approach them.
Request a time [email protected] 07512 210345 WhatsApp Business: 07512 210345 (@dcdigitalmarketing)
We reply within 24 hours, weekends included. No obligation.
All six prices publishedYou deal with David Cooper, the founder