Practical advice for your next marketing decision.
Website budgets, search, advertising and social media, explained in plain English. Our blog helps you decide what to do next, what to ask and what to measure.
Written by David Cooper, founder of DC Digital.
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14 articles in this list · Page 1 of 2
Websites
Who should own your website accounts?
A practical website account handover checklist covering domains, hosting, access, licences, backups and recovery.
Websites
PDF brochure or web page: where should information go?
Choose when to use a web page, a downloadable PDF or both, and keep the information accessible, current and easy to find.
Websites
What content should you keep when redesigning a website?
Decide what to keep, improve, merge or remove before a website redesign, with a practical page inventory and ownership checks.
Websites
How to test your mobile enquiry journey
A practical test from mobile page to received enquiry: menus, fields, errors, confirmation and delivery checks.
Websites
How to write a homepage headline that says something
Write a homepage headline that explains your offer, identifies the right customer and gives the rest of the page a clear job.
Websites
How to choose clear website navigation labels
Choose menu labels that match visitors' questions, separate overlapping sections and make important pages easier to find.
Websites
How to brief a photographer for website images
Plan website photographs around real page layouts, useful evidence, crops and permissions before the shoot starts.
Websites
Landing page or service page: which do you need?
Understand when a focused campaign landing page helps and when a permanent service page is the better destination.
Websites
Which fields does your contact form really need?
Choose contact form fields that help you respond without making the first enquiry feel like a lengthy application.
Websites
What should you put on a service page?
A practical service page checklist: explain the work, show relevant evidence, set expectations and make the next step clear.
Websites
Website visitors but no enquiries: what to check
Check traffic fit, your offer, project proof and the complete enquiry route before changing the design or buying more website visits.
Websites
Website launch checklist for small businesses
Check content, links, forms, search settings and account ownership before launch. A practical checklist for small-business owners.
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