Practical advice for your next marketing decision.
Website budgets, search, advertising and social media, explained in plain English. Our blog helps you decide what to do next, what to ask and what to measure.
Written by David Cooper, founder of DC Digital.
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11 articles in this list
Social media
Captions and subtitles: making business videos easier to follow
Check video captions for accurate speech, useful sound information, readable timing and a layout that works on a phone.
Social media
How to respond to a negative comment on social media
Handle negative comments calmly, protect personal information and give genuine complaints a clear owner and next step.
Social media
How to turn one useful article into social posts
Find distinct questions, examples and practical steps in an article, then adapt them into useful social posts without repeating the introduction.
Social media
What do social engagement figures actually tell you?
Read reactions, reach, clicks and engagement rates in context. Separate useful attention from enquiries and compare like with like.
Social media
How to keep your brand recognisable across social channels
Create practical rules for social colours, typography, photographs and wording while leaving room for content that fits each channel.
Social media
How to write captions that add something to a photograph
Write captions that explain the detail, decision or useful next step behind a photograph instead of repeating what viewers can already see.
Social media
What should a small business post on its LinkedIn page?
Plan useful LinkedIn company posts around customer questions, real work and practical explanations, without a feed full of announcements.
Social media
How to choose photographs for business social posts
Choose social photographs that explain real work, survive mobile cropping and have clear permissions and useful text alternatives.
Social media
Questions to ask staff for better business social posts
Ask staff about real decisions, customer questions and working details to create specific social posts without scripted praise.
Social media
How to set up a social content approval process
Create a clear social post approval process with named owners, evidence checks, version control and a practical route for urgent changes.
Social media
How to plan a month of social content from one shoot
Plan questions, footage, formats and approvals before a content shoot. Turn real business material into a useful month of social posts.
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