Practical advice for your next marketing decision.
Website budgets, search, advertising and social media, explained in plain English. Our blog helps you decide what to do next, what to ask and what to measure.
Written by David Cooper, founder of DC Digital.
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12 articles in this list
Search and AI search
What should a monthly SEO report help you decide?
Use an SEO report to understand what changed, which work mattered and what should happen next, with clear evidence and limits.
Search and AI search
How to write useful service-area content
Explain where you work without creating repetitive town pages, invented offices or local claims you cannot support.
Search and AI search
How to investigate a fall in organic search traffic
Investigate a fall in organic search traffic by checking measurement, affected pages, recent changes and demand before choosing a fix.
Search and AI search
Brand and non-brand searches: why separate them?
Separate people searching for your name from people searching for a service, with a clear method and honest reporting limits.
Search and AI search
Search Console impressions and clicks: what do they tell you?
Read impressions, clicks and click-through rate in context, using page and query comparisons rather than a single headline total.
Search and AI search
How to write useful alt text for business website images
Decide what an image contributes, then write alt text that communicates that purpose without stuffing in keywords.
Search and AI search
When should you update a blog post instead of writing another?
Choose between refreshing an existing guide and creating a new article, based on reader intent, accuracy and genuinely different questions.
Search and AI search
What should you do with duplicate website pages?
Decide when to merge, redirect or use a canonical for duplicate website pages, with checks before and after the change.
Search and AI search
Title tags and page headings: what goes where?
Understand the jobs of a page title, H1 and section headings, then check that they describe one clear subject.
Search and AI search
How to add internal links that help people find answers
Plan internal links around the reader's next question, with clear anchors, relevant destinations and a simple review process.
Search and AI search
Google Business Profile optimisation
Check your Google Business Profile details, services, photos and reviews. A practical guide to an accurate, useful local presence.
Search and AI search
How to get your website on Google
A practical route from publishing your website to checking Google can find it, with Search Console, useful pages and a clear way to measure progress.
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